FRANCHISE MARKETING
INTELLIGENCE.
Guides, research, templates, and playbooks — built for Canadian franchise operators who want to grow with confidence.
The Canadian Franchise Marketing Playbook
A comprehensive guide to building a marketing system that scales across your entire franchise network — from co-op fund governance to local campaign execution.
State of Canadian Franchise Marketing 2025
Annual research covering budget allocation trends, digital adoption rates, and performance benchmarks across 800+ Canadian franchise locations.
CASL Compliance for Franchise Marketers
What every Canadian franchise brand needs to know about express consent, implied consent, and managing opt-outs at scale across multiple locations.
Co-Op Fund Policy Template
A battle-tested template for structuring your franchise marketing fund — contribution rates, eligible spend categories, approval workflows, and audit provisions.
Geofencing ROI in Canadian QSR: A 12-Month Study
How three Canadian QSR brands used precision geofencing to increase in-store visits by 23% while reducing cost-per-acquisition by 31%.
Building a Franchise Brand Standards Manual
From logo usage to approved vendor lists — how to create a brand standards document that actually protects your brand without stifling franchisee initiative.
THE FRANCHISE MARKETING BRIEF.
Monthly intelligence for Canadian franchise marketers — industry shifts, platform updates, and curated insights. No spam, unsubscribe anytime.
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