Executive Circle
WHERE CANADIAN
FRANCHISE LEADERS
THINK OUT LOUD.
An invitation-only peer community for the executives who set strategy, control spend, and own the brand across Canada’s largest franchise systems. Not a conference. Not a panel. A working group.
About the Community
WHERE FRANCHISE
OPERATORS SOLVE
REAL PROBLEMS.
The Circle exists because the challenges facing Canadian franchise leaders are distinct — and rarely discussed openly. Co-op governance, franchisee compliance, vendor relationships, national vs. local spend tension. Not conference-panel material. The Circle is where those conversations happen properly.
Membership centres on four quarterly peer roundtables per year, hosted across Canadian markets. Sessions run half a day — no vendor pitches, no sponsors on the agenda. Attendance is capped. The agenda is set by members.
Member Benefits
WHAT MEMBERSHIP
INCLUDES.
PEER ROUNDTABLES
Quarterly sessions with CMOs and marketing VPs from across Canadian franchise categories. Structured discussion on shared challenges — media buying, franchisee compliance, network-wide campaigns, digital transformation. What is said in the room stays in the room.
ANNUAL RESEARCH REPORT
Members receive the State of Canadian Franchise Marketing before public release, along with the underlying data set. Benchmark your brand's marketing maturity, spend efficiency, and digital adoption against the national peer group.
PRIVATE BRIEFINGS
Early access to Sova platform features before general availability, plus closed-door briefings with category operators and supply-chain partners. Briefings are off-record and Chatham House rules apply.
CURATED NETWORK
A vetted directory of 200+ franchise marketing and development executives across Canada, organized by brand category and geography. Introductions facilitated through the Sova team when appropriate.
Eligibility
WHO QUALIFIES.
Membership is by invitation only, for senior leaders at Canadian franchise brands with 10 or more locations.
Apply
REQUEST AN
APPLICATION.
Complete the form below and a member of the Sova team will review your submission. All fields are required.